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Structured Business Group offers full-cycle services from audit to implementation support to help our clients improve their operating model – people, process and technology – to better support their mission and drive performance.

Full-cycle services from audit to implementation: What sets us apart is that we also design, develop and support implementation of your new projects and programs. When our projects are complete, you’ll have a new program up-and-running with the right people driving it forward.

Step 1: Evaluation & Recommendations: We start with a wide evaluation of your company using 4 tools: Leadership/Senior Management Evaluation, Organizational Effectiveness Evaluation, Organizational Structure Evaluation, and Department/Functional Evaluation. Then we present our findings, action plan, and roadmap to strengthen your organization
Step 2: Re-organization: Change programs require the right people in the right places. We assist in structuring, staffing and training of your key leaders, managers, and change agents.
Step 3: Implementation: We work with your leaders, senior managers and change agents to run your change program across your organization.
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HR Business Partner

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SBG is a full-service HR Business Partner.

1. HR Audit: Our full or partial HR audit evaluates your leadership team, organizational structure, and capability of your managers to reveal gaps and highlight your strengths.
2. Organizational Restructuring: Our multi-staged restructuring planning will help your organization close these gaps so that it can effectively pursue its short and long-term objectives.
3. HR Department Development: Our HR strategy and development roadmap will improve your HR capability to ensure that your people are happy, engaged, developing, and committed to your vision.

Go to Business Process Management

Business Process Management

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With extensive experience across industries, we can develop sets of flexible processes or improve your existing processes and strengthen your value streams.

Our BPM services are designed to improve capability of business process management system so you’re spending less time trying to figure things out and more time focusing on your top-line objectives.

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KPI Management System

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Every organisation, business unit, project or individual needs performance indicators to monitor and improve what they do. Key Performance Indicators (KPIs) are the vital navigation instruments that help them understand whether they are on a successful journey or not. The right set of KPIs will pinpoint current performance levels and shine light on areas that need attention. Without the right set of KPIs everyone is flying blind.

We help clients with designing, analysing, visualising, reporting and using performance information so they get the insights they need to dive their business forward

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Customer Management

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Having been involved in several CRM implementation programs, we are aware that generating value from CRM technology is not easy. While some organizations are very successful at implementing the technology, the majority have been struggling to achieve that. We believe that your company needs support to improve CRM capability maturity, enhance brand financial growth as well as return on investment (ROI) and customer lifetime value (CLV).

We choose to focus on the activities that deliver successful CRM projects to help clients large and small, public and private sector reduce costs, manage risks, and increase ROI from implementing CRM technology

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Organizational Re-Structure

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This service focus on the following key area:
1) Organizational analysis
2) Organizational structure alignment
3) Staffing studies
4) Role analysis / job description projects
5) Long-term organization planning

We assist clients to determine the appropriate organizational structure that is in line with your company’s goals and future organization direction. This often involves designing appropriate long-term organizational structure and intermediate organizational alignment leading toward plans for the longer-term organization structure. Our work in this area ranges from the conceptual design — i.e., long-term structure definition — to the detailed organization structure — analysis of job requirements and definition of job responsibilities.

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Sales & Marketing

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Successful sales and marketing strategies require a continuous and thorough studying of the market and consumers’ behaviors, and a quick and adequate response to the current needs of the market. SBG consultants transfer our skills and knowledge of sales and marketing activities to you with an aim to improving your approach to maintain successful customer relations and steer their interest throughout longer periods of time. We help you develop better marketing solutions and sales strategies that lead your business to adapt to local environments in Vietnam.

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Most finance functions focus only on cost reduction. To us, a well-built finance function also emphasizes on organizational capabilities that create competitive advantages, and enhance enterprise value. We can address any of the operational dimenions that affect performance of your finance function, such as organizational design, process improvement…

Say, we will help you
1) Get structured your functions
2) Reduce costs and redirect savings for higher value added activities
3) Meet company mission for driving and achieving protiable growth

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Risk & Compliance

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Are you searching for a more structured software solution to enforce your business rules and extract higher productivity from your workforce? We’ll work with you to map out your current business processes and convert them to technical design documentation for software implementation such as Oracle or SAP.

Improve your Operational Structures to fix issues, increase efficiency, grow operations and tackle new challenges.

About Us

Structured Business Group (SBG) helps clients like yours to improve business operational model - people, processes and technology. An improved business operations model will enable your business tackle issues.

We help our clients in various industries such as software, architecture, construction & development, plastic manufacturing, yarn manufacturing.

What sets us apart?
We design, develop and support implementation. If it is in our core competencies, we will help develop and implement. If it is not, we will collaborate with our partners to consult and develop. Click here to find out more about our service coverages.

Structured Business Group (SBG) was started in 2009 by KyNam Doan to help businesses befriend the 13-tentacled monster we affectionately call Operational Structures.

Kenneth Mai Le joined as a partner in 2016 to set the company on a growth path through Southeast Asia.

The team is based in Ho Chi Minh City with plans to open an office in Phnom Penh by Q4, 2017.

Improve the way businesses are managed and structured with solutions at are accessible to businesses of all sizes.

ETCHED! Values:
We are an organization that values hubris, personal development, hard work and exploration:
Excel more with less
Teach and help each other
Communicate honestly and openly
Humble and gracious
Explore and experiment
Develop and grow

KyNam Doan currently serves as COO of Maison Retail Management International. Previously, he has held the position of Managing Director of Serenity Holdings, Chief Operations Officer of Synectics Consulting Corporation, Investment Manager at Colliers International, Marketing Director at TastySpoon, and Reppify. Prior to these roles, he founded VoterBLOC, a civic engagement and planning platform, and Indian LunchBox, an Indian catering company.

In addition to these roles, KyNam also served as a founding member of the board of Black Card Circle Foundation based in Los Angeles, CA, as well as marketing, and creative lead for Duniya Dance Company in San Francisco, CA.

KyNam holds a BS in Management Science - Business Intelligence from Massachusetts Institute of Technology.

Specialties: SME Management, management strategy, organizational strategy, business intelligence, process improvement management, short-term incentives implementation, project management, fixed asset investments, portfolio and risk management, investment advisory, marketing strategy, bootstrapping, and negotiation.

Kenneth Mai Le has served as CEO of Wingstar Joint Stock Corporation, National Transpacific Trade Lane of Kuehne+Nagel Corporation, General manager of Craft beers import & export and supply chain at C2Imports LLC, Heritage Beverage and BPS Advisory.

Prior to these roles, Kenneth also served as a Venture Capitalist and founder of V-Heritage a commerical real estate development in Kern County, CA and an owner of Saigon Cuisine in Orange County, CA.

Kenneth holds a BS in International Business - from University California of Los Angeles.

Specialties: Kenneth is an entrepreneur and start-ups guru. He has over 12 years experience in B2B & B2C as General Sales Director and Business Development in various business sectors from U.S, Australia and Vietnam; and has strong network in trades in Southeast Asia. Kenneth is multicultural professional recognized for his achievement and performance in trades, start-ups, strategies, brands awareness, sales, management and coaching. Kenneth has established a network of working professionals and wide range of industry, such as F&B, FMCG, hotel furniture, construction and integrated logistics and supply chain. Kenneth has been working in Vietnam for more than 10 years and extended living overseas. Kenneth is very knowledge about Vietnam as a country and its working culture

Meet our team

kynam Doan

Managing Partner, CEO
Operations & Product
   1) Operations
   2) Strategy
   3) HR
   4) Customer Intelligence
   5) Business Intelligence

kenneth mai le

Business Development
   1) Business Development
   2) Marketing

Thao Khuong (Ann)

Junior Associate Consultant
   1) Human Resources
   2) Risk & Compliance
   3) Operations

Thuy Anh Nguyen

Junior Associate Consultant
   1) KPI Management
   2) Business Process Management
   3) Organizational Behavior
   4) Business Development

Chau Anh Hong

Marketing Specialist
   1) Digital Marketing
   2) Mass Communication

Diem Huynh

   1) Operations
   2) Business Process Management



Accelerate your career at SBG, where you'll work on client projects from day 1


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